Amazon Concept Renders

An image is a great way to capture a concept or idea in a single frame, allowing for instant understanding in a way that words alone often cannot.

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Using Midjourney, I utilised my skills in copywriting to create prompts to produce and manipulate imagery that aligned with specific artistic visions for many internal pitches for Amazon’s campaigns.

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Be it a dancing box AR filter, simulating what it would be like for customers to receive Amazon packages from major A-list celebrities, or conceptualising a really cool way to represent time running out to buy some great deals for Prime Day, Midjourney has been a great way to engage discussions within my creative team, allowing us to explore new creative directions efficiently.