'Prime Speed' Radio
The Challenge
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An Amazon Prime membership gives members the option for speedy delivery for a huge range of products, so my job was to emphasise this in a radio script and get non-members excited to join.
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What I Did About It
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Amazon is known for its irreverent tone of voice, which provided a great opportunity for me to use humour to highlight speed as a key feature of a Prime Membership.
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I discovered that fight scenes in old Kung Fu movies are perfect for showcasing speed, symbolising superiority, and thrilling audiences…but why stop there?
Picture a pirate, determined to be the fastest on the seven seas, only to be outpaced by an Amazon Prime delivery driver. Or even an Alien with super-fast technology being undermined by a bemused farmer who just received a pair of wellies via next-day delivery with Amazon Prime? These are perfect examples of using the “theatre of the mind” to creatively express the benefits of Prime.
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Images created by me (and Midjourney)
kung fu Deliveries
SFX: [Sounds of fists hitting bodies. Intense soundtrack, like something from an old kung fu movie. Really grainy sound. VO is Stephen Chow]
VO: In a world where speed is master, there is only one contender – AMAZON PRIME!
[WHOOOSHH. FLYING KICK. WHAPP]
VO: Yesterday young grasshopper ordered Ninja socks with a swift click of a button.
SFX: [Kung Fu kick to a doorbell. THWACK! DING DONG!]
VO: They arrived this morning.
SFX: [Long drawn-out gong. BBBWWWAAAAAHHHHH]
VO: With their killer speed and swift deliveries at not a penny more…they are unbeatable.
SFX: [THWACK. Wilhem scream. AAGGGHHHHHHHHH]
VO: Of all 72 fighting styles, the finger jab is the Shaolin monk’s most powerful…when ordering online.
SFX: [WHIP. MOUSE CLICK]
VO: Amazon’s ultra-fast deliveries that are quicker than a striking snake!
Join Prime today
SFX: [SNAKE HISS. WHIPPPP]
Faster than a cannon ball
SFX: [Seagulls, splashing sea, creaking ship on the waves, sailors singing sea shanties]
Bluebeard: Hoist that jolly roger me hearties. Full speed ahead! Ain’t no one on the seven seas hauls treasures faster than Bluebeard…
Sailor 1: (Interrupts) Amazon Prime do ultra-fast next day deliveries, Cap’n!
SFX: [Sea shanties stop. The ship’s crew gasp]
Bluebeard: (angry) what’d ye say lad?
Sailor 2: Aye, he’s right Cap’n! I ordered me some beard oil, arrived the next day it did!
Bluebeard: Beard oil ye say?
Sailor1: Aye, sir.
Sailor 2: Aye. Didn’t pay a penny more.
Bluebeard: (mutters to himself) Shiver me timbers …
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VO: Beat the curse of slow shipping with Amazon Prime’s unlimited fast delivery at no extra cost.
Join Amazon today.
Fast Deliveries Across the Galaxy
SFX: [A spaceship landing. Mechanical sounds. Footsteps. Sound of farm animals.]
Alien: Greetings farm dweller. We have travelled the deeper realms of Andromeda to bring you ultra-fast technology…
Yorkshire Farmer: (From a distance) We already have that!
Alien: (pause) …what?
Yorkshire Farmer: Aye, Amazon Prime do unlimited fast delivery. Ordered these wellies yesterday in fact, came this morning they did!
SFX: [Cow Moo’s]
Alien: …Wellies?
Yorkshire Farmer: Aye. Didn’t need to pay any extra costs either. It’s part of me subscription! Anyway, are you staying long? you’ve landed on me Cabbage patch.
Alien: (sighs)
SFX: [Footsteps. Engines start up. Spaceship flies away.]
VO: Amazon Prime gives you the fastest deliveries across the galaxy.
Join Prime today.