Amazon 'Value' Socials

The Challenge

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Amazon is a fantastic place to shop for value across a wide range of products. Our job for this campaign was to tap into current trends in a social-native way and find a cool, original approach to showcase the diverse product categories that are available, while highlighting the great value for money they offer.

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What I did about it

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As a member of the creative team, I explored trending content on platforms such as Meta and TikTok, discovering that motion design videos utilizing morphing techniques consistently achieve high engagement - and are incredibly addictive to watch.

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By creating a 10-second reel where a slow cooker seamlessly morphs into a lamp and then into a football trainer, we effectively showcased our appliances, homeware products and sports gear using this captivating technique 

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We collaborated closely with the design team at Clim Studios to develop these assets, and the results ended up looking really cute.