'Prime Day' Radio

The Challenge​​

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Prime Day is Amazon's biggest deal event of the year—a two-day affair where Prime members get exclusive access to amazing deals. Building on the 'feel like a big deal' concept, which makes Prime members feel special because they have exclusive access to the deal event, my job was to create a radio spot to launch the event across Europe and ultimately get members excited for the incredible deals coming their way.

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What I Did About It​

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Mariachi bands are renowned for serenading people during various occasions, making them feel special, so why not serenade our members for Prime Day?

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This lovely little 30 second script was ultimately released across Europe, including the UK, France and Germany, which was definitely more than a big deal!

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Images created by me (and Midjourney)