Scary Hairy Monsters

These character concepts were created as part of a spec project for a potential OOH (Out-of-Home) campaign for a cat hair removal roller. The idea would also involve an interactive META ad, where users could use the roller to reveal a happy customer who had previously been frustrated by excessive pet hair on their clothing, making them a scary hairy monster.

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During this experiment, I realized the challenges of re-prompting consistent backgrounds while changing characters. While the spec didn’t materialize, I’m pleased with these playful designs and what I learned in the process.